What are Marketing insights?
Marketing insight is defined as a piece of relevant, practical, and reliable information obtained from studying data on economic circumstances, industries, competitors, customer behavior, and businesses themselves, which assists you in making marketing strategy decisions. Good marketing insights will help organizations contact their target audience in the right places, at the right times, and with appropriate marketing budgets.
Why are they important you ask?
1. They can improve the customer experience
2. Benchmarking against competitors
3. Provide data to optimize campaigns & increase probable ROI.
Here’s how you combine those pieces of information and put them into your next digital strategy
1. Market Insights (Third Party) + Competitor Insights + Internal Insights
2.Set Objectives
3.Audience Profile (align with objectives) (using first + third-party data)
4.Channel Selection + Messaging
5.Budgeting
6.Execute and repeat
This is what India Solution do